From IP to License. A One Year Journey to See How It Is Done
Licensing Transition: How to Get From IP to License
This is a one-of-a-kind thing. Not a workshop, not a lecture, not a study along.
For almost two months before the 2019 Licensing Expo, Kristine Kathryn Rusch and I prepared to attend. Kris walked part of the floor in 2018 with a friend and realized at once that we (and WMG Publishing) needed to attend in full learning mode in 2019. So we got ready and we went and it changed our outlook on so many things.
Why are we so focused on this Expo? Over 16 thousand licensees, retailers, and manufactures attend from 65 countries.
What is licensing? That is what you do with your intellectual property to make money from it. For example, when you put a book on Kindle, you are licensing a certain right to them. All movies, television, publishers, games, toys, distributors, and everything else deals in licenses from Licensors. And all those companies who license were at the 2019 Licensing Expo, the largest Licensing Expo in the world.
Writers are Licensors. We are the people they want to talk to.
And all those licensees will be there again in 2020. So will we. This time ready.
We will spend the next year making the transition and you can follow along right here in what we do. And learn from our successes and our mistakes.
Kris and I walked into a firehose of information at the Licensing Expo. And we had spent a few months preparing. But now we have an entire year to make the transition, take some of our IP, our brands, get them into shape, and take them to the 2020 Licensing Expo.
So for One Year Follow What We Are Doing...
This will have a year's worth of videos, information, pictures, and so on. From what to do with art to how to build a Brand Guide to which licensees will we have meetings with.
This will start on July 1st and go to July 1st, 2020.
Those who are in early will get extra stuff at times. And at some point I will close off sign-ups.
DETAILS OF THE LICENSING TRANSITION...
Sorry, this is not a workshop, a Pop-Up, a lecture, or a Study Along. This is a one-of-a-kind event. So no credits from those others apply I'm afraid. And this will not be in any lifetime subscription either.
And if you sign up, you can look at it all later in the year if you want. Once you sign up, the information and learning and lessons will remain. So if you are busy here in the Time of Great Forgetting, just sign up and come back to it later. AS I SAID, I will close off sign-ups at some point. And those in early will get extra stuff.
Price is $500.
--I will start posting videos and information after the first of July, 2019 and keep posting videos and other information until July 1st 2020.
THERE ARE NO ASSIGNMENTS but I will answer questions, of course, from those in this licensing transition.
In other words, if you were wondering how to get a novel or series you wrote into something that can be licensed, this is how. This is the transition.
It's going to take a full year, but I promise the learning will be amazing. And maybe make a lot of us a lot more money down the road.
With over twenty-three million copies of his books in print, USA Today bestselling writer Dean Wesley Smith now brings you original fiction every month for the past three years in his own magazine, Smith’s Monthly.
Dean wrote over twenty-five original Star Trek novels, the only two original Men in Black novels, plus Spider-Man, X-Men, Iron Man novels, and others. He wrote many gaming novels including Final Fantasy.
He wrote novels and stories under almost fifty pen names and did scripts for Hollywood as well as being an editor for various magazines. He lives on the Oregon Coast with his wife, writer Kristine Kathryn Rusch. You can follow his writing life at www.deanwesleysmith.com
StartJuly #1... Some basics (6:24)
StartSession #2... Judging Our Own Work (5:42)
StartSession #3... The Very First Step (8:10)
StartSession #4... Figure out control methods (7:00)
StartSession #5... A trademark example. (10:22)
StartSession #6... Art and Balance (8:10)
StartSession #7... Not the End, Just the Start... Attitude (6:02)
StartSession #8... Character/story Attitude (6:50)
StartSession #9...More on art (6:36)
StartSession #10... Methods of using art (9:49)
StartSession #11... Business name (9:38)
StartSession #12... Lock down the URLs (4:54)
StartSession #13... More Inventory Management (6:25)