Introduction to Workshops
Week #1... Sales
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Sales Copy, Week #1, Session #1... What is Sales Copy? (6:10)
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Sales Copy, Week #1, Session #2... An Example... (0:59)
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Sales Copy, Week #1, Session #3...How we learned all this... (6:12)
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Sales Copy, Week #1, Session #4... Writer Problem (4:21)
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Sales Copy, Week #1, Session #5... Hype (3:54)
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Assignment #1 Sales Copy (2:01)
Week #2... Sales
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Assignment #1 Response Sales Copy (2:52)
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Sales Copy, Week #2, Session #1... The Basic Pattern... Paragraph One (4:14)
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Sales Copy, Week #2, Session #2... Paragraph Two (4:34)
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Sales Copy, Week #2, Session #3... Paragraph Three (4:20)
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Sales Copy, Week #2, Session #4... Paragraph Four (4:42)
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Sales Copy, Week #2, Session #5... Tags (4:59)
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Sales Copy, Week #2, Session #6... Deadly Passive Voice (5:04)
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Assignment #2 Sales Copy (1:07)
Week #3... Sales
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Assignment #2 Response (3:09)
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Sales Copy, Week #3, Session #1... Second form of Sales Copy... The Hook. (3:55)
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Sales Copy, Week #3, Session #2... Paragraph One (3:57)
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Sales Copy, Week #3, Session #3... Paragraph Two (3:30)
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Sales Copy, Week #3, Session #4... Paragraph Three (4:29)
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Sales Copy, Week #3, Session #5... Paragraph Four and samples (5:23)
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Sales Copy, Week #3, Session #6...More details about form. (4:12)
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Assignment #3 Sales (1:55)
Week #4... Sales
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Assignment #3 Sales Response (3:35)
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Sales Copy, Week #4, Session #1...7 Point structure for blurbs, using the first three points only. (4:55)
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Sales Copy, Week #4, Session #2... Character in setting with a problem. (5:19)
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Sales Copy, Week #4, Session #3... A reminder about sales language. (3:50)
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Sales Copy, Week #4, Session #4... Form #4... Opening Line (3:37)
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Sales Copy, Week #4, Session #5... More on the opening line form. (4:49)
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Sales Copy, Week #4, Session #6... Practice (4:40)
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Assignment #4 Sales Copy (3:11)
Week #5... Sales
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Assignment #4 Response (3:44)
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Sales Copy, Week #5, Session #1... 5th Way to Write Blurbs (6:18)
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Sales Copy, Week #5, Session #2... Focus on only one item. (4:45)
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Sales Copy, Week #5, Session #3... Focus on only emotion. (5:04)
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Sales Copy, Week #5, Session #4... 6th Way to Write Blurbs... Character only. (6:56)
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Sales Copy, Week #5, Session #5... 7th Way to Write Blurbs... Genre or genre trope only. (7:21)
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Assignment #5 Sales (3:13)
Week #6... Sales
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Assignment #5 Response Sales (2:45)
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Sales Copy, Week #6, Session #1... Use of blurbs. (4:52)
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Sales Copy, Week #6, Session #2... More use of blurbs. (4:03)
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Sales Copy, Week #6, Session #3... Even more use of blurbs. (6:08)
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Sales Copy, Week #6, Session #4... Focus on the reader when writing sales copy. (6:13)
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Sales Copy, Week #6, Session #5... Author problems... Check. Plus a book. (6:06)
