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Licensing... How to Create a Brand
General Introduction to LICENSING... HOW TO BUILD A BRAND
General Introduction to LICENSING... HOW TO BUILD A BRAND
Week #1... How to Build a Brand
1 Introduction (5:07)
2 Product (5:02)
3 Author Brand (4:23)
4 Example (2:04)
5 Publisher (4:11)
Assign -1 (4:41)
Week #2... How to Build a Brand
Response Assign -1 (5:31)
1 Consistency (3:48)
2 Attitude (4:02)
3 What Do You Want To Be Known For (4:04)
4 Author Bios (5:40)
5 Politics and Religion (4:54)
Assign -2 (1:45)
Week #3... How to Build a Brand
ResponseAssign -2 (3:14)
1 Readers Buy (5:19)
2 Good Will (4:56)
3 Existing Inventory (4:24)
4 Business (4:17)
5 Genre (5:12)
Assign -3 (3:11)
Week #4... How to Build a Brand
Response Assign -3 (3:59)
1 Build a Brand (5:31)
2 Takes Time (4:51)
3 Lock It In (6:22)
4 More Branding Helps You Write More (7:15)
5 Be Aware (4:39)
Assign -4 (2:22)
Week #5... How to Build a Brand
Response Assign -4 (2:19)
1 Brand (6:09)
2 Information (5:37)
3..How to. (5:58)
4 Perspective (6:50)
5 Easy (8:00)
Assign -5 (6:23)
Week #6... How to Build a Brand
1 Game License (6:10)
2 License Out (5:35)
3 Licenses (5:22)
4 Imaginations (5:30)
5 Your perception (5:52)
Assign -6 (5:49)
Week #7... How to Build a Brand
Response Assign #6 (6:40)
1 Overwhelming (5:49)
2 Schedule (6:44)
3 Challenge (5:29)
4 Inventory wide (5:46)
5 Solutions (8:10)
Assign #7 (6:13)
Week #8... How to Build a Brand
2 A new Brand (4:43)
1 Money And Brand (5:43)
3 Making Money (5:56)
4 Money (6:51)
5 Licenses (5:55)
Assign -8 (4:40)
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3 Making Money
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