Assign -3 | WMG Publishing Lectures and Workshops

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Licensing... How to Create a Brand

General Introduction to LICENSING... HOW TO BUILD A BRAND

General Introduction to LICENSING... HOW TO BUILD A BRAND

Week #1... How to Build a Brand

1 Introduction (5:07)
2 Product (5:02)
3 Author Brand (4:23)
4 Example (2:04)
5 Publisher (4:11)
Assign -1 (4:41)

Week #2... How to Build a Brand

Response Assign -1 (5:31)
1 Consistency (3:48)
2 Attitude (4:02)
3 What Do You Want To Be Known For (4:04)
4 Author Bios (5:40)
5 Politics and Religion (4:54)
Assign -2 (1:45)

Week #3... How to Build a Brand

ResponseAssign -2 (3:14)
1 Readers Buy (5:19)
2 Good Will (4:56)
3 Existing Inventory (4:24)
4 Business (4:17)
5 Genre (5:12)
Assign -3 (3:11)

Week #4... How to Build a Brand

Response Assign -3 (3:59)
1 Build a Brand (5:31)
2 Takes Time (4:51)
3 Lock It In (6:22)
4 More Branding Helps You Write More (7:15)
5 Be Aware (4:39)
Assign -4 (2:22)

Week #5... How to Build a Brand

Response Assign -4 (2:19)
1 Brand (6:09)
2 Information (5:37)
3..How to. (5:58)
4 Perspective (6:50)
5 Easy (8:00)
Assign -5 (6:23)

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